American Tourister is one of the oldest remaining luggage brands (founded in the 1930s), they have always been known for durability and economical luggage. Samsonite the biggest competitor to American Tourister in terms of size purchased the Company in 1993 for $70MM and put in their quality and customer service to go along with the well-crafted brand. American Tourister was most famous for their gorilla campaign from the 1960’s which demonstrated the durability of the line in a fun and unique way. This campaign also made Ad Age’s Top 100 Advertising Campaigns ranking in at number 94 of all-time.

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